Web Tools and Resources

This is a foremost email marketing tool. Email Marketing provides a low cost way of connecting with your clients and customers by sending and tracking professionally designed emails.

• From £8 monthly.
• Cost depends on your mailing list size.

xpertmail.co.uk

Web CEO is a search engine optimisation tool that helps you find your niche, promote your site, analyse your site and maintain your site. You can run reports that will help you provide adequate information for your web designer to work for you.

• Free edition available but more features with paid editions from £75
• Used by almost 500,000 businesses.

This is an online Faxing system that eliminates your need for a Fax machine as all your faxes get sent to an email address of your choice. It is estimated that it reduces your cost by 50% because you do not have to print all your faxes.

• Free 30 days trial
• £5 per month subject to a certain number of faxes

With Google Analytics, you are able to get statistics on your website including how many visitors, how many pages visited, how long they spent on your site etc. The goal is that it provides you with information that you can use to improve your website.

• Free
• You might however require your website designer to integrate the Analytics code on all your web pages.

www.google.com/analytics

With Adwords, you can promote your website on Google which is considered the formost search engine. It is believed that over 80% of global searches are carried out using Google so most businesses prefer to focus on Google in their online marketing.

• You determine the budget to spend and success usually depends on effective copy and how much you are willing to spend on keywords.
• Will usually required you to register for googlemail which is free to do online

adwords.google.com

Domain ownership is often a big issue because some web design companies will actually register your domain in their own name. This website helps you find out who actually owns your domain. Hope you don’t get a pleasant surprise.

• Free
• Type in your domain without the www bit of your URL

whois-search.com

Salesforce is undoubtedly the most powerful and popular online CRM package. It’s advantage is that with professional help you can integrate this with your website and Google Adwords to get an excellent overview of your sales and marketing.

• It is quite expensive and really for businesses extremely serious about automating their Sales and marketing processes. Group edition costs about £400.

salesforce.com